Addressing a community different from ours requires, on every occasion, knowledge of its cultural aspects. Culture and language are closely related, and both are influenced in unison. A culture consists of a set of historical, gastronomic, political, religious, and artistic features that make up its values. These values are reflected in customs, traditions, symbolisms, and social manifestations that are different from culture to culture. In short, culture brings together several aspects that shape the worldview of an individual. This view of the world is manifested in the behaviour of a person, a community and a country’s population. Getting closer to another culture requires cross-cultural strategies that allow us to have effective communication and a respectful and appropriate dialogue with someone from a different culture.

At SELTIS we advise you with relevant information about the culture you wish to target. This information will not only allow you to have a better understanding of your target population, but it will also facilitate an efficient communication according to the characteristics of your project.